Recorded Commercialization Readiness From Preclinical to First Launch
Commercialization Readiness from Preclinical to First Launch will equip early-stage biotechnology leaders with the commercialization knowledge they need to strategically position their organizations for financing success and meeting critical Commercial and Medical Affairs milestones.
The drug development process is complex and multifaceted, and understanding the
commercialization considerations at each phase is vital. From preclinical to first product launch, this one-day course will help biotech executives make informed strategic choices for long-term success.
Beginning with Phase I, this interactive course will cover the phase-specific commercialization activities and preparation emerging companies need to make for a successful first launch, including Market analysis with competitive landscape assessment, the Commercialization Roadmap development including launch critical success factors, FTEs and dollar spend required for launch, market access pricing and reimbursement, value proposition development, and go-to-market preparation and regulatory considerations.
Week 1: Why Most 1st Commercial Launches Fail
Learn how to avoid the common pitfalls that cause most first commercial launches to fail, and set yourself up for a successful market debut.
Week 2: Preclinical - Phase I
Learn how strategic decisions made during the preclinical and Phase I stages can make or break a product’s commercial success, from optimizing development pathways to identifying early market positioning opportunities.
Week 3: Phase II - Phase III (pre-data)
Discover how to strategically lay the foundation for successful market entry by aligning commercial and medical affairs teams early, setting up the right processes, and preparing the market well ahead of pivotal trial results.
Week 4: Positive Phase III Data to Launch
Explore how to leverage positive Phase III data to strategically prepare your product, align your company’s resources, and position the market for a successful product launch.
Week 5: Life Cycle Management
Explore strategies for maximizing the value of your product from introduction through its entire lifecycle.
How to Attach Your Course Certificate to LinkedIn
LinkedIn Certificate Demo
Five Takeaways
- Identify financing success and critical commercial and medical affairs milestones.
- Discover strategic positioning to make informed strategic choices for long-term success, from preclinical stages to the first product launch.
- Gain a comprehensive understanding of phase-specific activities, such as market analysis, value proposition development, pricing, reimbursement, and regulatory considerations.
- Explain how early commercial flows will inform emerging biotech companies’ corporate and partnering strategies.
- Discovery key elements that influence successful commercial launches, including target product profiles, revenue forecasting, market research,
key hires, branding, and life cycle management.
Ready to get started?
Get in touch or enroll now